Selling with Integrity

Service Culture

“Sales is nothing more than a transference of feeling. If you can make the customer feel the way you do about your product, then your customer will buy your product.”

Zig Ziglar

Most people dread sales. Let me rephrase: I dread sales! But I’m learning to be comfortable with it since it’s not really money - coinsan option: everyone’s in sales. We are always selling something. We just need to learn to do it right. I’ve been reading Dave Ramsey’s excellent book EntreLeadership*, and it has taught me a few vital truths on selling. Here are a few:

  • Everyone is in sales. A wife sells an idea for home redecoration to her husband, an executive sells a product idea to management, a musician sells his latest song to his fans. Whatever your role in life, you are in sales.
  • Don’t teach your team techniques to pressure people. Teach your team to…

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