Check. Don’t assume

Can you believe that 'Latinx' is actually a word? I was proofreading a 600-page book about the career of a world-renowned Nigerian scholar. Then I came across a phrase: 'Latinx Catholics'. My immediate instinct was to change it to 'Latino (or Latina) Catholics'. This was certainly a typographical error, I mused. After all, there is … Continue reading Check. Don’t assume

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The Textouch Story

Textouch began with a fascination with stories. Whether it was the tale of Aladdin and his magic lamp, or the story of Ade and his adventures, or the experiences of the young African in a new city, stories caught my attention. They drew me to partake in a world so real and yet so strange. … Continue reading The Textouch Story

Hemingway Editor: A free tool to help you write clearly

Have you heard about Hemingway? No, not the writer. I meant the app. This is an app which I have found helpful in writing clearly. And there are at least 4 ways it can help you also. 1. It detects where you use a Passive voice as against an Active voice. Passive voice results when the form of … Continue reading Hemingway Editor: A free tool to help you write clearly

Disengaging business partners without alienating customers

Many companies operate a business model which involves a partnership with other businesses. For instance, a retail outlet sells items to its customers which are produced and supplied by other organizations. A health maintenance organization (HMO) provides access to healthcare for its enrollees through a network of healthcare providers. A restaurant or fast food chain often … Continue reading Disengaging business partners without alienating customers

How to improve your writing

    Many business professionals find writing challenging. They are quite aware that their attempt to express thought and idea in ink or pixel does not quite meet up. And they are aware that they need to improve on this ability if they are to be more effective at work. I had a chat with … Continue reading How to improve your writing

Communication in an uncertain age

    The ultimate goal of communication is not just to share information but to build community. The aim is to create unity among disparate entities. When we share information, we hope to reach a mutual understanding and agreement so we can work or live together. It is thus a social function. In a world … Continue reading Communication in an uncertain age