Focus on Value

Some days ago, I had a discussion with Charles Ifedi, a Nigerian technology entrepreneur, on how my organization has managed customer expectations and maintained positive experience during the coronavirus pandemic. Aside from relating how our 28-person call centre has coped at this time, both by working remotely as well as within the office premises, we also … Continue reading Focus on Value

Disengaging business partners without alienating customers

Many companies operate a business model which involves a partnership with other businesses. For instance, a retail outlet sells items to its customers which are produced and supplied by other organizations. A health maintenance organization (HMO) provides access to healthcare for its enrollees through a network of healthcare providers. A restaurant or fast food chain often … Continue reading Disengaging business partners without alienating customers

Communication in an uncertain age

    The ultimate goal of communication is not just to share information but to build community. The aim is to create unity among disparate entities. When we share information, we hope to reach a mutual understanding and agreement so we can work or live together. It is thus a social function. In a world … Continue reading Communication in an uncertain age